The eGrowcery platform is designed to service grocery retailers. Credit: Luis Louro via Shutterstock.com.

eGrowcery, a white-label SaaS [software-as-a-service] e-commerce platform for grocery retail, has partnered with Ideal by Design House to create a more intuitive shopping experience. 

The collaboration provides a better way for retailer clients to connect with their shoppers across digital platforms. 

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Leveraging the combined solutions, retailers can integrate customised promotional content from Design House with the eGrowcery digital shopping experience. 

This will drive online sales and improve shopper engagement across various channels. 

eGrowcery CEO Patrick Hughes said: “eGrowcery is always focused on providing a complete solution for retailers so they can get the most out of their digital offerings. The Design House technology has been seamlessly integrated for an intuitive Add to Cart experience, helping retailers drive higher mobile adoption rates, sales and greater shopper affinity both in-store and online.” 

The joint solutions from eGrowcery and Design House orchestrate traditional circular product promotion with online shopping.  

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They incorporate features such as recurring orders, recipes, storytelling and shopping lists, all optimised for a hyperlocal approach that enhances how retailers compete in the market. 

Ideal by Design House co-founder and product development senior vice-president Adam Zimmerman said:  “Design House is committed to giving retailers full engagement with their shoppers and aligning with eGrowcery helps us do just that.  

“By deploying the solutions from our companies, operators will better manage the entire shopper journey and grow basket size and market share.”