Revieve is aiming to provide personalised shopping with virtual try-on. Credit: Prostock-studio via Shutterstock.

Digital beauty experience technology provider Revieve has launched personalised makeup beauty retail programmes called “Match My Look” and “Shop the Look”.

Match My Look allows users to upload any makeup look for comprehensive analysis, utilising Vertex AI [artificial intelligence] by Google Cloud.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Shop the Look offers personalised product recommendations from an extensive array of brands and retailers, tailored to the user’s chosen look.

Revieve provides virtual try-ons, a range of budgetary options and a streamlined shopping approach.

With Revieve, retailers can gain deep customer engagement through interactivity, enhanced conversion rates, rapid adaptation to beauty trends with minimal investment, cost-effective marketing strategies, access to consumer insights for marketing and inventory decisions, and improved tools for retail staff.

GlobalData analysis finds that the makeup category will see the fastest annual growth rate in the global health and beauty market by 2026.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Revieve CEO Sampo Parkkinen states: “This launch is a significant step in our ongoing partnership with Google Cloud. Through this collaboration, we are able to leverage cutting-edge technology to enhance our offerings and better serve our customers in the beauty industry.”

Google Cloud global director of retail and consumer strategy Paul Tepfenhart added: “This partnership is a great example of using technology to innovate and enhance consumer experiences, setting new standards in personalised beauty shopping.”

In late 2023, Walmart launched a makeup virtual “try-on” experience through its app, featuring hyper-realistic augmented reality-powered makeup filters for customers.