PFG provides food and health products under 11 retail banners, including Save-On-Foods. Credit: Daylen/commons.wikipedia.org.

SaaS [software as a service] technology company Eagle Eye has announced a five-year contract with Canadian grocery retailer Pattison Food Group (PFG). 

PFG will adopt Eagle Eye’s AIR platform to advance its loyalty programme, More Rewards.  

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The implementation will transform how PFG interacts with its 3.5 million More Rewards members, delivering customised, real-time marketing initiatives by leveraging Eagle Eye’s real-time loyalty and omnichannel promotions products and its latest AI tools.  

EagleAI, a new suite of retail-specific algorithms, can autonomously generate and target customised offers, significantly improving the efficiency of PFG’s promotional strategies.  

Its full launch is eagerly anticipated in 2024.  

Pattison Food Group chief operating officer Jamie Nelson said: “Delivering value for money and products that excite and delight our customers is more important to the success of our business than ever.  

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“Our More Rewards programme plays an important role in helping us reward our customers and show our appreciation for choosing to shop in our stores.  

“The AIR platform’s ability to personalise marketing messages in real-time, at scale, and the Eagle Eye team’s proven ability to support some of the world’s most successful loyalty programmes, makes them the ideal partner to take us on the next stage of our engagement journey.” 

PFG operates 300 food and drug retail locations offering food and health products across 11 retail banners, including the prominent Save-On-Foods. 

The partnership will bolster Eagle Eye’s expansion in North America and address the growing demand for AI solutions in the retail sector.  

Eagle Eye CEO Tim Mason said: “We continue to strengthen our presence in North America, a rapidly growing digital promotions market, and with the addition of EagleAI to our best-in-class enterprise-grade AIR platform, have a supercharged offering to take to this significant market.”