Japan ranks second globally in music sales (IFPI) and is a leader in physical music sales. Credit: rafapress via Shutterstock.

Universal Music Japan (UMJ), a division of Universal Music Group (UMG), has officially unveiled the Universal Music Store Harajuku, a new concept retail store dedicated to music enthusiasts.

The four-story superstore, located in the vibrant Harajuku district of Tokyo, opened its doors to the public on Friday, 20 October 2023.

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The Universal Music Store Harajuku is situated on Takeshita Street and aims to serve as a hub for fans and UMG artists from around the world to connect in the physical realm.

The store spans four carefully curated floors, featuring dedicated fan experiences, product launches and retail pop-up shops.

Additionally, it provides a platform for artists to showcase their creative vision and engage with their fans through original and bespoke programmes.

RS NO.9 HARAJUKU flagship store

Inside the Universal Music Store Harajuku, visitors will find the Rs No 9 Harajuku flagship store, an offshoot of the London, England-based ‘RS No 9’ store, now launching its second global location.

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Known for its “Lips and Tongue” logo of The Rolling Stones, the store offers an array of unique items, apparel, merchandise and exclusive collaborations.

The opening coincides with the release of “Hackney Diamonds,” The Rolling Stones’ first studio album in 18 years. The store also features exclusive original Japanese merchandise and products.

In a statement, The Rolling Stones expressed their excitement about bringing the RS No 9 brand to Japan and hoped their fans would enjoy the store’s offerings.

Expanding the connection between artists and fans

With Japan being the world’s second-largest music market and leading in physical music sales, the new Universal Music Store Harajuku aims to strengthen the bond between artists and their fans while becoming a go-to destination in Tokyo for fashion, culture and music enthusiasts.