The showroom features designated areas for brands, including Cartier, TAG Heuer, TUDOR and Zenith. Credit: The Watches of Switzerland Group.

Goldsmiths, part of The Watches of Switzerland Group, has opened its largest showroom in Liverpool, UK.

Located at Liverpool One on Paradise Street, the expanded and refurbished showroom spans two floors and offers a selection of timepieces and jewellery.

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Goldsmiths Liverpool has a dedicated entrance for the new Rolex area and private clients’ booths to enhance exclusivity.

The area is designed with premium materials such as marble, polished wood and leather to reflect the iconic Rolex style.

The other entrance, which leads to the main Goldsmiths Liverpool showroom, displays the interior features of the Goldsmiths Luxury concept.

The showroom has dedicated areas for major brands, including Cartier, TAG Heuer, TUDOR and Zenith.

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Next month, the location will launch dedicated areas for jewellery brands like FOPE, Messika, Roberto Coin and Mappin & Webb jewellery.

The store also houses a hospitality bar, a staff-operated private consultation room and a dedicated service lounge maintained by skilled technicians.

Watches Of Switzerland Group, UK and Europe president Craig Bolton said: “We are pleased to announce the expansion and opening of the new Goldsmiths Liverpool, which is now the largest showroom within our Goldsmiths portfolio.

“The new Goldsmiths Liverpool showroom will be a destination for discerning customers seeking exquisite jewellery and timepieces. This expansion is a testament to our dedication to delivering the finest luxury goods and creating memorable experiences for our valued clients.”

Last month, Goldsmiths opened its new concept showroom in Golden Square, Warrington.