Luxury jewellery retailer Helzberg Diamonds has partnered with BTM Global to deploy Oracle Retail Order Broker and Oracle Retail Customer Engagement solutions in US stores.

Oracle announced that Helzberg Diamond has upgraded its existing Oracle Retail Xstore Point-of-Service solution to modernise its infrastructure and focus on strategies to support store operations and customer interactions.

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The upgrade will integrate with the newly deployed Order Broker and Customer Engagement solutions to support revenue growth across 200 Helzberg stores in the country.

"The vision is to make it easier to complete transactions and allow customers to interact with us on their terms."

Helzberg Diamonds chief information officer Jeff Rohr said: “The Oracle solutions enable our store associates to consult with shoppers throughout the store. The vision is to make it easier to complete transactions and allow customers to interact with us on their terms.

“The Oracle Retail Xstore Point-of-Service interface is intuitive for store associates helping to provide a seamless sales experience for customers, which is a priority for us.”

Helzberg Diamonds will continue to integrate Oracle Retail technology with third-party solutions to offer a unified shopping experience to customers across their brand.

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Oracle Retail senior vice-president and general manager Ray Carlin said: “Oracle Retail Xstore serves as an omnichannel platform that empowers retailers, like Helzberg, to grow with a better understanding of the customers they serve with a key eye toward inventory visibility.

“Oracle values the long-standing partnership between Helzberg and Micros. We look forward to building upon that relationship to continue to deliver innovation.”

Helzberg Diamonds is a subsidiary of Berkshire Hathaway that offers a range of luxury products, including diamond jewellery, wedding rings, three-stone jewellery, and coloured gemstones.