The store in Laos marks 7‑Eleven’s first retail venture in the region. Credit: Duy Nguyen on Unsplash.

Convenience retailer 7-Eleven International master franchisee CP ALL Laos has opened the first 7-Eleven store in Souphanouvong Avenue, Vientiane, Laos.

The new store offers a variety of well-known products and beverages, including coffee, Slurpee drinks, hamburgers, toasted sandwiches and freshly baked bread.

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CP ALL Laos is also exploring options to offer Laotian meals.

7-Eleven International co-CEOs Shin Abe and Ken Wakabayashi said: “With its thriving economy and growing population, Laos offers an excellent environment for 7‑Eleven’s first retail venture in the region.

“Our entrance into the country brings Laotian customers a one-stop-shop solution with quality fresh food and convenience needs, via a store format not currently prevalent in the market. The store opening in Laos marks the 20th country and region for 7-Eleven. We are excited to continue to provide citizens and tourists alike with world-class convenience.”

CP ALL Laos, a subsidiary of CP All Public Company, is one of the largest 7-Eleven licensees. It operates more than 14,000 7-Eleven stores in Thailand and Cambodia.

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The company plans to expand its stores across Laos, starting with the Vientiane metropolitan area.

7‑Eleven International is a joint venture of 7-Eleven (SEI) and Seven-Eleven Japan (SEJ). It is the master franchisor and licensor of more than 46,000 stores in 16 countries and regions.

In January this year, 7-Eleven started trading in Israel by opening its first store in Tel Aviv.