Zara came out on top for brand awareness. Credit: Dragos Asaftei via Shutterstock.

An annual clothing sector report by Salience Search Marketing finds that Zara is the most prominent clothing brand in the UK in 2023.

The report analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for over 300 clothing brands.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

It also analysed the number of monthly searches for each brand and calculating an owned social score which combines the number of followers and engagement rate across major social platforms for each brand.

Zara came out on top for brand awareness, with over 91 million social media followers and a sizeable 1,830,000 brand searches per month.

This is reflected in Zara’s owner Inditex reporting a 17% rise in gross profit for FY22, driven by strong performances in all key geographical areas, including the UK, against fierce competition from other clothing brands.

GlobalData finds that Zara’s ability to get the right trend at the right moment at an affordable price boosts the brand’s appeal among young demographics. However, realistic model images and a bolder social media presence could boost Zara’s online channel further.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

When it comes to organic visibility, the report finds a 7% increase in overall organic growth within the industry, highlighting consumers are still keen to shop online.

Salience Search Marketing managing director Brett James commented: “Understanding that trends are ever-changing and building a strong online presence across multiple channels becomes crucial in driving sales and capitalising on the expanding market demand.”