2023 Women’s World Cup Star Sofia Huerta in Lotto campaign for DICK’S Sporting Goods national launch. Credit: Mike Mozart/Flickr (Creative Commons).

WHP Global, owner of the premier Italian sports apparel brand Lotto, has signed a distribution partnership with US-based retailer DICK’S Sporting Goods.

As part of the agreement, DICK’s will serve as Lotto’s US anchor retail partner for its products.

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A collection of Lotto soccer and tennis footwear, designed and developed in Italy by Lotto Sport Italia, is available at the omnichannel sporting goods retailer’s select stores and online in the US.

The sports brand also provides a complete range of Lotto racquet sports performance products, including lifestyle footwear and apparel under the Lotto Life’s and Lotto Leggenda trademarks.

WHP Global chairman and CEO Yehuda Shmidman said: “We’re thrilled to bring the Lotto brand to US athletes in partnership with DICK’S, the largest and most trusted sporting goods retailer in the country.

“This breakthrough collaboration not only ensures a new generation of Lotto athletes and customers but also charts an exciting new path as we continue to grow this legendary brand around the globe.”

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In addition to the partnership with DICK’s, Lotto announced US Women’s National Team and 2023 FIFA Women’s World Cup member Sofia Huerta as brand ambassador.

The brand was established in 1973 and operates in more than 100 countries. Its apparel is worn by more than 40 soccer teams, more than 300 professional soccer players and more than 200 professional tennis players.

In February this year, DICK’s agreed to host a series of trade-in events in partnership with online marketplace SidelineSwap.