Southeast Asian e-commerce firm Zilingo is expanding its business into the US with the launch of a new B2B platform Zilingo Asia Mall (ZAM).

The expansion is a part of the company’s $54m Series C fundraising round led by investors Sofina, Sequoia Capital India, Burda Principal Investments and Amadeus Capital.

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The investment will be used to launch the B2B extension, ZAM, in the US market and strengthen its presence in Indonesia and other ASEAN markets.

“We saw how Zilingo could leverage its existing Asian supply chain network they built from its consumer business to drive value for the American and European fashion businesses.”

Zilingo co-founder Ankiti Bose said: “The ZAM customer is anyone who makes or wants to make their own apparel, a retailer or reseller, or the procurement people in mid to large-size fashion brands.

“Our team truly believes that no merchant is too big or too small to grow their business online and that every fashion label, big or small, should be placed on a level playing field.”

ZAM is an all-in-one procurement solution that extends beyond the catalogue and connector e-commerce model. It enables retailers globally to buy merchandise in bulk from Asian suppliers.

The B2B solution also offers fashion and lifestyle procurement solutions, including sourcing competitive pricing, merchandising, procurement, quality control, flexible credit and customer care to small retailers.

Sequoia India Spokesperson said: “Major global fashion brands source most apparel from Asia at $1.5 a piece for massive quantities of over a million pieces.

“We saw how Zilingo could leverage its existing Asian supply chain network they built from its consumer business to drive value for the American and European fashion businesses.

“ZAM has figured out how retailers can source quality, current products at $2 a piece for quantities as low as 200 and also make it an easy experience.”