Lids is one of the largest licensed sports retailers in North America. Credit: BentleyMall/commons.wikipedia.org.

American sports retailer Lids has expanded its store footprint with the opening of new 12,000ft2 flagship store on the Las Vegas Strip.

The new two-storey Lids store features digital exterior façade, shop in shops from various sports leagues, two large-scale LED screens and upcoming in-store athlete signings and other initiatives.

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Lids’ Las Vegas Flagship, which is the retailer’s largest concept store, will house more than 50,000 units of fashion and sports merchandise, including officially licenced product representing Sin City’s top local teams like the Las Vegas Raiders, Las Vegas Golden Knights, Las Vegas Aces and more.

The store will also offer products from major apparel brands such as NIKE, adidas, Under Armour, Fanatics, Retro Brand, Champion, Colosseum, Antigua, Mitchell & Ness, and more.

In addition, it will feature autographed NFL, NBA, MLB, NHL, MLS, WNBA and collegiate merchandise from Fanatics Authentic and Upper Deck in a dedicated section.

The store will also feature in-store Lids’ signature Custom Zones, where consumers can custom-embroider a product of their choice.

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Lids president Britten Maughan said: “Opening our newest and largest Lids store to date in the heart of Las Vegas was an obvious choice for us as the area is a shopping destination known around the world.

“The new Flagship offers ample product offerings to residents and visitors alike, no matter your team affiliation, whenever you’re shopping on The Strip. Furthermore, it’s a look at what’s still to come from Lids as we continue to expand Lids’ footprint domestically and abroad.”

In July this year, Lids announced its new collegiate product focused retail concept, Lids University.

The retailer also operates other concept stores including Locker Room by Lids and team-specific stores such as Yankees Clubhouse and Dodgers Clubhouse.