India’s Aditya Birla Fashion and Retail (ABFRL) has entered the Nepalese retail market by launching its Louis Philippe menswear brand in the city of Lalitpur.

ABFRL has currently established its footprint in various countries, including the UAE, Qatar, Oman, Saudi Arabia, Bahrain, Kuwait and Sri Lanka.

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ABFRL international markets director Vikram Shivadas was quoted by media sources as saying: “With the launch of Louis Philippe’s exclusive brand outlet, we plan to cater to the growing need for high-quality crafted menswear.

“We are confident that there will be a great response from the customers towards the brand.”

“Our market study indicates that Nepal is a growing apparel market with an increasing number of urban men inclining towards premium apparel that is fashionable, elegant, with superior craftsmanship and great quality.

“With the launch of Louis Philippe, we will be able to address this increasing demand with the right offering and we are confident that there will be a great response from the customers towards the brand.”

Located in Labim Mall, the new 1,200ft² Louis Philippe store will feature a wide clothing range that includes a collection of suits, shirts, trousers, blazers, waistcoats, T-shirts and various types of denim outfits.

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RP Group director Rupesh Pandey said: “We are happy and proud to be associated with Louis Philippe, bringing this premium brand to the people of Nepal. We are confident that Louis Philippe with its superior quality and a wide range of apparels will satisfy the changing needs of this market.”

In India, ABFRL operates more than 2,000 exclusive brand outlets and has a point-of-sale network spread across 700 locations.