North American speciality retailer Chico’s FAS has partnered with e-commerce solutions provider CashStar to launch an enhanced consumer gift card e-commerce programme.

The new programme will be powered by CashStar Consumer.

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Chico’s FAS executive vice-president and chief information officer Ann Joyce said: “At Chico’s FAS, we consistently look for ways to improve the customer experience in this evolving digital environment and make it as seamless as possible.

“With CashStar Consumer, we are better equipped to deliver our company’s promise of the ‘Most Amazing Personal Service’, our unique service proposition, and commitment to our customers and their continued loyalty.”

“We consistently look for ways to improve the customer experience in this evolving digital environment and make it as seamless as possible.”

By partnering with CashStar, Chico’s FAS intends to expand the gift card segment of its business, and also help them meet consumer expectations as digital technology evolves.

CashStar develops merchant solutions for gift card e-commerce, supporting multiple touchpoints across the customer lifecycle.

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Its clients include brands such as SEPHORA, Starbucks, The Home Depot, Uber and Walmart.

CashStar group vice-president Ben Kaplan said: “We are very excited about launching Chico’s FAS onto the CashStar Consumer platform.

“Our partnership and objective with them exemplifies our primary goal as a company – to provide merchant solutions that create great customer experiences and grow our clients’ gift card revenue.

“CashStar’s technology enables Chico’s FAS to scale its e-gift card programme over the next year by meeting customer desires for more personalised options and faster delivery.”