US-based sporting goods retailer Dick’s Sporting Goods is to open its first outdoor focused speciality concept store, Public Lands, on 24 September.
Located around 20 miles north of Pittsburgh, Pennsylvania, the store will sell an assortment of outdoor and lifestyle apparel, footwear and equipment brands.
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The 50,000ft² store will house a 30ft rock wall, an in-store gear repair and rental department and a dedicated specialised shop designed for various outdoor activities, including biking, camping, fishing, paddling, skiing, climbing, running and hiking.
In a statement, the company said: “This new store concept will have an elevated customer service experience that will rely on associates who are passionate about showcasing their love for the outdoors and believe in protecting our public lands for all to enjoy.
“Furthermore, 1% of all Public Lands sales will go back into local and national conservation efforts.”
In addition to Public Lands, Dick’s Sporting Goods will open another Going, Going, Gone! concept store this month.
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By GlobalDataThe Going, Going, Gone! store will offer footwear and apparel from brands available at Dick’s Sporting Goods, with discounts of up to 70% offered throughout the year.
For these store expansions, the company will hire around 120 full-time, part-time and temporary associates.
As of 31 July, Dick’s Sporting Goods operated 731 own-brand locations across the US.
In April, the company revealed plans to open a concept store, Dick’s House of Sport, in New York.
The store includes an outdoor turf field and running track spread across a 17,000ft² area, golf hitting bays fitted with TrackMan simulators, a rock-climbing wall and a batting cage featuring HitTrax technology.
It also features the company’s first House of Cleats, a health and wellness destination, as well as a consolidated service area.
In addition to Dick’s House of Sport, Dick’s Sporting Goods opened two Warehouse Sale locations and experiential Soccer Shops in April.
