US-based discount grocery store chain Save A Lot has announced an investment plan to remodel its stores as part of its ongoing store modernisation effort.
The initiative to redesign the stores comes after completing market-wide upgrades in St. Louis, Denver and Tampa.
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The retailer is working with its independent licence owners to come up with a plan that will see a third of its stores remodelled this year.
The company, which operates around 1,000 stores in 32 states, aims to remodel all of them by 2024.
Designs for the remodelled stores have been inspired by customer and employee feedback.
Featuring new décor and an enhanced shopping environment, each store will offer an assortment of regional products, including collections of localised products.
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By GlobalDataSave A Lot CEO Kenneth McGrath said: “As we continue to focus on becoming the brand of choice for our customers and a go-to source in our local communities, it was important that our logo, stores and marketing reflected and reinforced our mission of providing quality products at budget-friendly costs that consistently exceed the expectations of our customers.
“This refresh positively supports our efforts to further evolve and gain new shoppers, retain our current shoppers and increase our basket size. We’re particularly pleased to collaborate and co-invest with so many of our independent retail partners to make this possible.”
As part of its efforts to revitalise its brand, Save A Lot launched the ’99 Days of Summer’ campaign in May to expand its digital marketing efforts. The campaign will run until 6 September.
The marketing programme aims to provide ‘value-saving digital offers’ to customers, offering daily deals, weekly digital coupons and summer sweepstake prizes.
Save A Lot has chosen VIA Agency as its marketing agency of record. VIA will manage the company’s creative activations and marketing strategy.
