Samsung NEXT food platform Whisk has introduced Sponsored Products, a new AI-powered platform that enables increased sales for grocery retailers and other brands.

Sponsored Products will offer product suggestions to brands and retailers, enhancing the customer shopping experience at grocery stores.

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Samsung NEXT Whisk product head Nick Holzherr said: “Whisk’s Food AI has powered experiences for the world’s largest retailers, publishers, CPG brands, and health companies since 2012.

“Now, we’re combining it with the scale of the Open Food Platform to connect the experience and bring together many parts of the food ecosystem that leads to higher conversion for all.

“We’re thrilled to bring Sponsored Products to market to help our partners reach new shoppers with highly personalised food experiences.”

Leveraging precision targeting powered by Food AI, the platform will promote individual products in recipe and food content to users based on featured ingredients, cuisines, wine pairings, and more.

It also allows companies to use the Open Food Platform to reach hundreds of millions of shoppers allowing them to access everyone from recipe and food publishers to IoT companies.

Sponsored Products will also measure marketing return on investment (ROI) by combining awareness and conversion, whether online or offline.

Holzherr added: “Consumers seek personalisation and a frictionless experience while brands and retailers are looking for higher ROI.

“Whisk Sponsored Products influence the path to purchase by only serving relevant and useful product information that complements rather than interrupts the shopping experience. Detailed analytics help brands and retailers control their marketing spend and measure ROI.”

Established in 2012, Whisk assists retailers, publishers, CPG brands and health companies to connected food experiences using AI and deep learning.