French retailer Carrefour has opened its first Kenyan hypermarket in Nairobi.
The hypermarket is located at Hub Shopping Mall in the Karen suburb, reported Capitalfm.co.ke.
Spread across 5,000m² of retail space, this hypermarket will sell more than 30,000 items, including groceries, electronics, fresh produce, general merchandise and fresh bakery.
With the opening of the hypermarket, the Hub Karen Mall now features 57 international and local brands.
The hypermarket will be operated by Majid Al Futtaim Group, Carrefour’s Dubai-based franchise holder.
Majid Al Futtaim retail Kenya country manager Franck Moreau said: "At Carrefour, we are committed to offering the best price and best merchandise in a pleasant shopping environment, because we are in the business of creating great moments for everyone every day.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData"We want to meet the needs of our customers who are in pursuit of a shopping experience that will leave them happy and coming back for more.
"We are also pleased to see the benefits of Carrefour’s presence in Kenya through job creation and support for local producers. "
Around 200 people have been employed at the hypermarket. Carrefour Kenya intends to have a total of 500 employees by the end of this year.
Carrefour operates in Asia, South America, Africa and Europe.