Global e-commerce solutions provider Pitney Bowes is expanding its business in Australia to provide e-commerce solutions to retailers, who wish to sell their products overseas.

Using Pitney Bowes’ Borderfree Retail solution, Australian retailers will be able to reach consumers in 220 countries and territories.

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A part of the company’s commerce cloud, the Pitney Bowes Borderfree Retail solution offers access to solutions, analytics and APIs across the entire commerce range.

“Consumers can now easily cross-border shop the latest trends in Australian and international fashion with confidence.”

Pitney Bowes global e-commerce executive vice-president and president Lila Snyder said: “Australian retailers on the Borderfree Retail platform will be enabled to offer consumers in other countries a seamless, hyper-local experience.

“Australian brands have always been popular with consumers around the world.

“Now, retailers can expand internationally to take advantage of growth opportunities in global markets, and provide an outstanding customer experience.”

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The company has been providing both physical and digital commerce solutions to Australian clients for around 40 years.

Pitney Bowes solutions allow customers identification, locate opportunities, enable communications, power shipping and manage payments.

The company currently provides its global end-to-end cross-border platform to 285 retailers and plans to launch an international presence for Sydney-based General Pants.

General Pants e-commerce general manager Paula Mitchell said: “Our exclusive product and brand mix that you can’t get anywhere else in the country will now be one click away from a whole new audience.

“With Pitney Bowes technologies, consumers can now easily cross-border shop the latest trends in Australian and international fashion with confidence.”

According to Forrester Research, global cross-border online B2C sales are expected to reach $424bn by 2021.

Cross-border shoppers in the Asia-Pacific region are also estimated to increase in double digits over the next five years.