Total consumer industry deals for Q4 2018 worth $81.61bn were announced globally, according to GlobalData’s deals database.

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The value marked an increase of 24.4% over the previous quarter and a drop of 2.7% when compared with the last four-quarter average of $83.97bn.

In terms of number of deals, the sector saw a rise of 24.3% over the last four-quarter average with 1240 deals against the average of 998 deals.

In value terms, North America led the activity with deals worth $48.15bn.

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Consumer industry deals in Q4 2018 : Top deals

The top five consumer industry deals accounted for 37.4% of the overall value during Q4 2018.

The combined value of the top five consumer industry deals stood at $30.54bn, against the overall value of $81.61bn recorded for the quarter. The top announced consumer industry deal tracked by GlobalData in Q4 2018 was Altria Group’s $12.8bn acquisition of JUUL Labs.

In second place was Unilever’s asset transaction with GlaxoSmithKline for $5.36bn and in third place was ESL Investments’ $5.2bn private equity deal with Sears.

Jin Jiang International Hotel Management’s $3.97bn acquisition of Radisson Hospitality and LVMH Moet Hennessy Louis Vuitton’s acquisition of Belmond for $3.2bn held fourth and fifth positions, respectively.

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.