Kohl’s has launched a mobile payment option that integrates its private label credit card into a smartphone app.

Kohl’s Pay enables more than 25 million active card holders across the US to pay for their in-store purchases directly from their mobile phones.

Kohl’s chief technology officer Ratnakar Lavu said: “Kohl’s Pay truly redefines convenience for our loyal Kohl’s Charge customers by simplifying the checkout and payment experience, making it easier than ever to shop in store this holiday season.”

"Kohl’s Pay makes it easier than ever to shop."

“We’re combining value and convenience by bringing together the incredible savings opportunities that our customers love like Kohl’s Cash and our Yes2You Rewards loyalty programme with the ability to pay with a Kohl’s Charge, all from your mobile device.”

To use Kohl’s Pay in store, customers can simply save their Kohl’s Charge information to Kohl’s Pay within the Kohl’s App on their iOS or Android device.

To pay for their purchase at checkout, customers can launch the Kohl’s App and select Kohl’s Pay from the menu options to bring up the Pay QR code reader.

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Once a QR code appears on the customer display at point of sale, customers can scan the code using their mobile device, apply their savings offers and Kohl’s Cash, and then tap approve to finish their transaction using Kohl’s Pay.

Kohl’s is a specialty department store with over 1,100 stores in 49 states.