eBay UK launched Retail Revival programme to help retailers. Credit: eBay Inc.

E-commerce company eBay UK has partnered with the City of Wolverhampton to introduce its Retail Revival programme in the country to assist small retailers to get online.

The programme follows the company’s similar initiatives introduced in Germany and Italy, as well as two Retail Revivals in the US earlier this year.

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Retail Revival will provide the required tools to retailers to sell their products on eBay’s global marketplace.

eBay UK vice-president Rob Hattrell said: “We know that customer shopping behaviour is changing – but online should play an important part in helping businesses in our local communities to thrive.

“We should be very proud of the incredible strength of the small businesses of the UK and must seek to empower them more.”

“I’ve seen that Wolverhampton businesses have the creativity, matched with the entrepreneurial skill, to create products needed and wanted all over the world and eBay will help them to sell in the way they want to online.

“We should be very proud of the incredible strength of the small businesses of the UK and must seek to empower them more.”

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As part of the initiative, eBay will offer customer service, onboarding assistance, promotional support and a tailored training programme to train them on selling online to around 100 businesses across Wolverhampton.

In addition, the company is allowing sellers to integrate convenience of online shopping with traditional ways, establish reputation and brand loyalty as well as access global customer base.

Wolverhampton City council leader Roger Lawrence said: “eBay will provide valuable support to city retailers in the wake of a challenging national retail climate affected by changes in consumer behaviour and the economy.

“It is an exciting program that will help businesses with their digital marketing and sales skills, giving them a solid platform for sustainable growth.”