Argo’s Voice Shop service enables customers to order products using Google Assistant. Credit: J Sainsbury plc.

British catalogue retailer Argos has introduced a new service, Voice Shop, to enable customers to place orders using Google Assistant’s voice technology.

Leveraging the service, customers can choose to order from the retailer’s portfolio of 20,000 products, including toys and home essentials from more than 850 stores across the UK.

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The service is currently available on Android and iOS devices, as well as smart speakers such as Google Home.

Argos chief executive officer John Rogers said: “Voice technology has the potential to revolutionise how we shop in the future. Digital home assistants have soared in popularity over the past year and people are increasingly looking to their smart devices to help with the smooth running of their lives.

“Argos is a digitally led business at the forefront of technology and it’s really exciting that we are harnessing the simplicity of voice ordering with the convenience and popularity of Click and Collect to make our customers’ lives easier.

“The Voice Shop service will be a big hit and we will develop and refine the offer further as we get feedback from our customers.”

“We predict that the Voice Shop service will be a big hit and we will develop and refine the offer further as we get feedback from our customers.”

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Customers can also ask Google to search for products and check availability, as well as navigate to the nearest Argos store. It will also send a quick confirmation to customer smartphones after their order is ready.

Voice Shop also allows customers to use the retailer’s Click and Collect service to pick-up purchases from a convenient store location.

Argos will gather feedback from customers during the initial rollout and will further develop the service accordingly.