Profitero has extended its alliance with global performance management company Nielsen Japan in order to deliver customised e-commerce solutions to support the expanding market in the country.

The company is now offering digital shelf expertise for global and local brands in Japan.

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Profitero CEO and co-founder Vol Pigrukh said: “No two e-commerce markets are the same, and our customers require in-depth insights that are specific to Japan.

“To increase market share and gain a competitive advantage in Japan, our customers can now rely on Profitero’s digital shelf data to benchmark their e-commerce performance and drive sales growth.”

"Our strategic alliance with Profitero lets us offer our clients a greater breadth of tried-and-tested e-commerce solutions."

Nielsen already offers Profitero’s Digital Shelf 360 product suite to its global brand clients and helps them to correlate online performance with actual sales data.

Profitero recently added Amazon Japan to its FastMovers report series, which is released on a monthly basis to highlight the products with best sales performance across key categories on Amazon.

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In its first FastMovers report, the company analysed categories such as beer and spirits, dog food, haircare, make-up and skincare.

Nielsen Japan managing director Toshihiro Fukutoku said: “Japan is such an important e-commerce market now, making it critical for our clients to understand the many dynamics of online sales and activation.

“Our strategic alliance with Profitero lets us offer our clients a greater breadth of tried-and-tested e-commerce solutions, and provides new insights into Japan’s e-commerce landscape to help them grow and succeed online.”

Profitero tracks over 450 million products across more than 5,000 online stores for global consumer brands and retailers.