Fast fashion retailer New Look has secured £30m ($39m) to enhance the brand’s digital presence and refine the online shopping experience for its customers.
The investment from shareholders is allocated across four growth areas: data-driven innovation, technology upgrades, loyalty and engagement enhancements, and customer migration.
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New Look aims to refine its enterprise data platform, enabling more personalised shopping experiences and leveraging real-time analytics for supply chain improvements and trend forecasting.
The brand’s technological advancements will include an optimised app and online shopping journey, with a focus on search functionality and product discovery, as well as streamlining the checkout process to facilitate sales growth.
The retailer also plans to strengthen its market position by building on its brand and sustainability efforts, using AI-driven insights for product development that aligns with consumer preferences.
New Look’s loyalty programme, Club New Look, will introduce digital initiatives to reward members with exclusive offers and promotions, aiming to bolster customer engagement and retention.
The retailer will optimise its store network to support digital initiatives at selected stores and enhance in-store digital engagement, drawing insights from recent successful upgrades at flagship locations.
New Look CEO Helen Connolly stated: “New Look is an iconic British brand. Our goal is to be the number one online destination for feel-good fashion, powered by our loyal customer base and proven digital model. This new capital injection means we can ramp up our digital operations, enhance customer service and drive growth and achieve our goal of £1bn online demand by 2030.
“Our customer is at the heart of everything we do. We know them inside out – what they love, how they shop and what inspires them. This new funding is a clear endorsement of our compelling strategy. It will allow us to get even closer to our growing customer base, giving them more of what they want: trend-led, high-quality fashion and a seamless shopping experience. By combining our digital expertise with our UK store network, we’re creating a shopping journey that’s smarter, faster, and more personalised. I have never been more excited about the future of New Look.”
The brand has invested in enhancing its website and app capabilities since 2020, and has built a social media community of more than seven million followers.
Its proprietary enterprise data platform is equipped with advanced technology stack and is powered by data analytics and AI. The platform delivers personalised marketing efforts and tailored shopping experiences that have resulted in increased customer satisfaction and reduced return rates.
