Digital visual merchandising platform developer Flagship has partnered an undisclosed US performance apparel brand, marking its entry into the American market.
The company has secured multiple significant collaborations in the retail space with brands such as Mejuri and Mad Happy.
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Flagship’s platform leverages data analysis to create digital twins of retail spaces, allowing for optimised product placement and automated revenue mapping.
This technology aims to enhance the shopping experience and directly influence consumer purchasing behaviour.
Mejuri senior product manager Kari Beiswanger stated: “As a global jewellery brand on a mission to redefine luxury at every touchpoint, Mejuri has partnered with Flagship to implement a technology-first approach across our 40-plus stores.
“This collaboration empowers data-driven decision-making and optimisation, while championing global best practices in visual merchandising. With Flagship’s expertise, we are elevating the in-store experience and driving efficiency and consistency as we scale.”
Flagship’s platform has been designed to help retailers maximise store performance through data-driven product placement and create localised visual merchandising guides.
It also helps generate operational efficiencies by streamlining communication between retail management and in-store teams.
Flagship founder and CEO Simon Molnar stated: “Our platform brings data-driven decision-making to store optimisation, allowing retailers to maximise revenue while maintaining the creative elements that define physical retail.”
Flagship raised $3.75m in seed funding round to support its expansion plan and ongoing product development.
Led by Coreline and Veridical Ventures, the funding round saw participation from Tidal Ventures and Macdoch Ventures.
According to the company, Flagship’s platform saved 7,000 hours annually in casual labour for one retail partner and helped another increase their store count by 700% without increasing visual merchandising staff.
In Australia, Flagship supports retail brands Peter Alexander, RM Williams, and Stylerunner from Accent Group’s portfolio.
Reporting 357% growth in 2024, it has expanded to 12 employees across Australia and the US, and plans to increase its headcount 35% by year-end.
