US-based grocery retailer Kroger has formed a dedicated e-commerce division, consolidating the teams responsible for the various elements of its digital customer interface.
Kroger is headquartered in Cincinnati, in the US state of Ohio, and caters to 11 million consumers daily through its digital platforms and a network of food retail stores under various brand names.
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The company reported e-commerce sales of $13bn in 2024.
It has appointed Yael Cosset, currently senior vice-president (SVP) and chief information officer (CIO), to lead the new e-commerce division. He assumes the role of executive vice-president and chief digital officer with immediate effect.
During his tenure as SVP and CIO, Cosset has been instrumental in driving the company’s technological overhaul. He will now monitor the company’s technology and data initiatives while integrating responsibilities tied to the newly established e-commerce division.
The overhaul has facilitated a more efficient and personalised shopping journey for consumers, both in physical stores and through digital channels, ensuring access to products that are relevant, high-quality and competitively priced within Kroger’s integrated ecosystem.
Cosset also manages Kroger’s alternative profit streams, which include the data analytics subsidiary 84.51˚, the financial services arm Kroger Personal Finance and the retail media entity Kroger Precision Marketing.
Cosset has also held dual roles as chief commercial officer and CIO at 84.51° since its establishment in 2015.
He has served as group vice-president and chief digital officer of Kroger Group, where he steered the company’s digital strategy and advanced its online retail presence.
Kroger chairman and interim CEO Ron Sargent stated: “Accelerating Kroger’s e-commerce growth is a top priority. As the architect of Kroger’s digital strategy, Yael will continue to make it easier for customers to shop for our fresh, affordable food.”
In the fourth quarter of 2024, Kroger reported 18% growth in delivery sales compared to the previous year, excluding the impact of the 53rd week in 2023. This increase was driven by the performance of customer fulfilment centres.
Kroger also experienced a 17% rise in media. This growth contributed to $1.35bn in operating profit from its alternative profit businesses.
Kroger recently announced the resignation of its chairman and CEO Rodney McMullen following an investigation into his personal conduct. Ronald “Ron” Sargent was appointed as interim chairman and CEO by the board of directors.
