Sweaty Betty’s new website offers the full brand experience on multi-channel devices. Credit: Tryzens.

British activewear brand Sweaty Betty has launched a faster and more responsive website that offers the full brand experience on multi-channel devices.

The website provides an enhanced user experience incorporating Salesforce Commerce Cloud, and offers a faster shopping experience globally.

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The site also offers a new wish list function, editorial content with educational guides, a shoppable Instagram, and an enhanced lookbook feature.

Sweaty Betty CEO Simon Hill-Norton said: “When Tamara and I founded Sweaty Betty 20 years ago, our clear mission was to empower women through fitness and beyond.

“We launched our first website in 2000 to provide an omnichannel customer experience alongside our stores.

‘Our customer now uses mobile devices in so many areas of her life, so this upgrade of our site comes at a critical time.

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“So many of our customers are busy women leading active lifestyles, therefore, we wanted to create a seamless online shopping experience with elevated product imagery and enhanced video.”

“We wanted to create a seamless online shopping experience with elevated product imagery and enhanced video.”

The digital flagship features 60 shops from London to San Francisco, in addition to concessions in Nordstrom, Selfridges, Harrods, and Bloomingdales.

Sweaty Betty has selected London-based systems integrator and service provider, Tryzens, as its digital commerce delivery partner.

Tryzens CEO Andy Burton said: “Sweaty Betty is the epitome of a great British success story, offering high-quality, stylish and practical clothing that is sought after and adored by its loyal and growing customer base.

“The passion and focus of this talented team has turned it into an international retail business where design, style and function are tailored to meet the needs of their discerning customer through groundbreaking products for active, health-conscious young women.”