The Fresh Market operates 166 stores in 22 states across the US. Credit: Billy F Blume Jr/Shutterstock.

US-based fresh produce and speciality grocery retailer The Fresh Market has embarked on a digital transformation journey through a strategic alliance with VusionGroup.  

The collaboration is set to revolutionise the in-store experience across The Fresh Market’s network of 166 locations nationwide and signifies the inaugural deployment of Vusion 360 tech solutions in North America. 

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The technology suite, encompassing digital shelf labels, the VusionCloud platform, Captana’s advanced computer vision and AI technology, and memory store analytics, will enhance operational efficiency and customer service.  

Advanced multicolour electronic shelf labels, managed remotely via VusionCloud, will facilitate instantaneous price updates.  

These labels are equipped with flashing LEDs to assist store associates with efficient order picking for online purchases and stock replenishment. 

The Captana tech will be implemented storewide, bolstering the capabilities of staff members by ensuring continuous product availability.  

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By instantly identifying stock deficiencies, employees can prioritise restocking, address presentation issues in produce sections, maintain optimal levels of fresh goods on shelves and effectively reduce waste. 

The memory store analytics will aid in refining in-store merchandising strategies, monitoring stock levels and emphasising waste minimisation efforts. 

Leveraging existing Cisco Meraki infrastructure within their stores, The Fresh Market will integrate VusionGroup’s IoT solutions without the need for extra hardware, diminishing environmental impact and curtailing operational expenditures. 

Established in 1982, The Fresh Market operates in 22 states primarily in the Midwest, East Coast and Southern US. 

Chief operating officer Brian Johnson said: “We’re thrilled to team up with VusionGroup and introduce their technology to The Fresh Market. With this integration, we’re transforming our stores into fast and efficient spaces.   

“This partnership not only shows our dedication to elevating the shopping experience for our guests, but also reflects our commitment to supporting our incredible team members.”