Courir has 323 stores across France. Credit: sylv1rob1/Shutterstock.

UK-based sports fashion retailer JD Sports Fashion has concluded the acquisition of French sneaker retailer Courir.  

The deal received conditional clearance from the European Commission (EC) on 22 October 2024. 

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

15 Courir stores in France and all six stores in Portugal will be divested to Snipes in the first quarter (Q1) of the fiscal 2026 year (FY26).  

Following the transition, these stores will operate under the Courir brand until they are transferred to Snipes, adhering to commitments made to the EC.

In May, JD Sports entered exclusive negotiations to acquire Courir for an enterprise value of €520m ($657m).  

The purchase was financed through existing cash reserves and a drawdown on the company’s revolving credit facility.  

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

For the year ending 31 December 2023, Courir reported revenues of €725.8m and a profit before interest and tax of €50.3m. 

JD Sports CEO Régis Schultz stated: “The completion of our acquisition of Courir is an exciting milestone for our complementary concepts strategy in Europe, and we look forward to working with its experienced management team as we deliver on our growth plans. 

“This acquisition will broaden the JD Group’s customer reach adding a more female, fashion-conscious and older customer base to complement the group’s core customers.”  

Courir holds one of the leading positions in France’s sneaker market. The acquisition strengthens JD Sports’ position within Europe.  

Currently, Courir operates 323 stores across Belgium, France, Luxembourg, the Netherlands, Portugal and Spain.

There area a further 36 franchise stores under the Courir brand in North West Africa, the Middle East,and French overseas territories, along with three Naked stores offering an elevated concept for women’s sneakers.