The collaboration helps retailers, big and small, streamline deliveries and improve customer experience during the holiday rush. / Credit: doomu via Shutterstock

The Retail Council of Canada (RCC) has announced a new partnership with Machool, a shipping platform that aims to provide retailers with advanced, cost-effective, and sustainable shipping options.

This collaboration seeks to offer flexible shipping solutions for businesses of all sizes, leveraging technology and AI to improve logistics efficiency.

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Meeting consumer expectations

As online shopping continues to grow, 50% of consumers now expect both free and fast shipping. Machool’s platform is designed to help retailers address these expectations by providing access to real-time shipping rates and customised solutions.

The service also enables businesses to secure competitive rates without committing to large shipping volumes, which could be particularly useful for smaller retailers.

Streamlined logistics for retailers

Machool’s technology allows retailers to compare various shipping partners’ rates, ensuring they choose the best option for their business.

With over 20 shipping partners available, retailers can select options that align with their business objectives, whether they are seeking the fastest delivery, the most cost-effective choice, or a more environmentally friendly solution.

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The platform’s integration capabilities allow retailers to easily link their e-commerce platforms and begin shipping with minimal setup and no additional fees.

A tool for the holiday season

With the busy holiday season approaching, Machool’s platform offers retailers a valuable resource for handling increased shipping demands.

The system provides tools for tracking, invoicing, and reporting, all in one place, making it easier for retailers to manage their shipments. Retailers also have the option to customise the platform’s interface to match their brand through white label solutions.

This partnership between RCC and Machool aims to simplify shipping logistics for businesses across Canada while supporting cost-effective and sustainable practices.