Custom menswear company Indochino has expanded its footprint in Philadelphia, US, with the opening of a new store.

Indochino’s King of Prussia showroom will offer fully personalised clothing to shoppers.

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Marking an end to the retailer’s summer store opening strategy, the move is in line with its aim of reaching out to more customers across North America.

The 4,100ft² store is situated 40min from the Chestnut St location and the company's second outlet in the region.

Indochino intends to consolidate its position in the Philadelphia market.

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Indochino CEO Drew Green said: "King of Prussia is our fourth showroom to open this summer and a result of our continued success in Philadelphia, which was one of our first US showrooms.

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"We've built up a loyal customer base with our experiential approach, unique product and accessible price point, and are looking forward to growing this further as we continue to change the way a generation of men shop for clothing."

"King of Prussia is our fourth showroom to open this summer and a result of our continued success in Philadelphia, which was one of our first US showrooms."

The company is offering personalised services to customers by tagging them to a style guide that assists in building customised suits or shirts.

In addition to taking measurements, style guides assist shoppers with fabric selection and offer multiple options, including buttons, pockets, lapels and monograms.

The opening of King of Prussia, which is Indochino's 17th showroom in North America, comes after the second location in New York and showrooms in Chicago and Washington, DC, in the last two months.

Image: King of Prussia showroom. Photo: courtesy of Indochino.